If you have not listed your products on any marketplace before, selling on Lazada can at times be daunting. Here’s some guidelines on what you need to prepare if you like to list your products on Lazada.
Brand logo in a square dimension – recommend size: 500 x 500px
Store decoration banners – Most of them require a width of about 1200px so it’s safe to prepare banners with 1200px width, and any preferred height.
For store banners, you can use single image, multi click image (one image with many hotspots for viewers to click on to get to different links), carousel images and more. The options are quite comprehensive for building on Lazada storefront to engage your viewers. You can get really creative here.
Product main frame – recommended size: 1000 x 1000px. This main frame has some decorations, eg. brand logo with some attributes. A well decorated frame attracts viewers to click on your product.
Other product images (Lazada need a total of 3 different images for each product). If you only have 1 single shot for 1 product, do not fret. Simply redesign this shot to become 3 different images and upload them.
Product description banners for each product (Also known as Lorikeet). Prepare at least 3 banners for product description. If you do not have extra banners, you may simply use your 3 product images here.
If you have many products (about more than 30), it helps to categorize them so that they may be better presented at your storefront.
Product listing names
Your product listing name influences your search exposure, so be sure to put in any relevant keywords and brand names. Eg. Brand Name – Product Name with model – keywords of some attributes. However, be careful not to stuff keywords. Just keep your names to relevant keywords.
Product Description Wordings
You need about a paragraph of wordings for product description. If you really can’t find much to write about each product but still need to fulfil that paragraph of wordings, simply write a paragraph about your store, brand and service level.
Having a video for each product listing can boost your listing score. If you do not have an existing video, simply use Canva to compile your 3 images into a simple product video. Do note that videos for your listings are only for view on mobile devices. Browsers on desktops will not be able to view your product videos.
These are the basic info required for you to set up your Lazada account. You may sell as an individual seller or a company, and you will either need your Personal Identification number or Company Registration number. You will also need to set up payment info and shipping info in your Lazada account.
With these, you should be quite ready to sell. Feel free to connect if you would like to learn more about selling on Lazada! You may also check out our Lazada setup service.
Happy selling! 🙂